It is crucial for us to be authentic. Authentic in relation to reality, that obesity is a disease and that the fat mass is regulated by a highly sophisticated and elegant hormonal neuroendocrine system that is very efficient in order to actively preserve and defend the fat mass. This fat-mass-preserving system is, however, very frustrating for the patient seeking to sustain weight management. We are therefore being authentic by offering a professional service that is not distracted by feel-good healthcare professional presumptions, which may become a barrier itself, in the optimal course of obesity treatment.
Our foundation rest on scientific evaluations in internatioanl peer reviewed scientific journals. We have developed an evidence-based model aimed at treating obesity and its complications. It is essential to understand that obesity is a chronic disease, that fat mass is actively being preserved, and - as a healthcare professional - to master this new health pedagogy that encorporate these insights. It is not just a question of motivation or just to eat less and move more. Our evidence base and professionalism is the reason why one as a patient can feel safe and identify with our values and messages.